When you look at the idea of product concept, you can see from the viewpoint of SAS, the concept is about software and also about offering a service. The concept has to do with helping a business successfully become well-rounded and also become more efficient by balancing out all the tasks/services within the company, SAS is offering it's software, and service too. When you look closely at the product of SAS, you see that it's mostly based within computers and is meant to help businesses succeed via computer organization and management. If you think about it, the concept of SAS is pretty diverse and complex as it could be as a family product in the sense of it could help a family business or a corporation product as it helps big corporations that run things such as Airlines.
SAS is a product concept that could be put into many different directions. The statistical analytical part of the name SAS shows that it's able to help any business that has to do with those two words.
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