Product Concept [Chapter 10]

When you look at the idea of product concept, you can see from the viewpoint of SAS, the concept is about software and also about offering a service. The concept has to do with helping a business successfully become well-rounded and also become more efficient by balancing out all the tasks/services within the company, SAS is offering it's software, and service too. When you look closely at the product of SAS, you see that it's mostly based within computers and is meant to help businesses succeed via computer organization and management. If you think about it, the concept of SAS is pretty diverse and complex as it could be as a family product in the sense of it could help a family business or a corporation product as it helps big corporations that run things such as Airlines.

SAS is a product concept that could be put into many different directions. The statistical analytical part of the name SAS shows that it's able to help any business that has to do with those two words.

Sales Promotion and Personal Selling [Chapter 18]

SAS, being the type of company it is does not do much sales promotion rather then the ads it has scattered amongst some major business websites such as Google. SAS's reputation has made it able to gather customers the way it does since it's in the top of it's field. For personal selling however, we could put this into play largely for this company because when someone is interested in inquiring for this service, they talk to a customer representative who then shows them what they are going to be offered, the type of help they will receive on a certain basis, and what they'll receive as a whole in their package.

SAS has been rated number 1 in customer working environment so they have also been shown to have a good reputation for the helpful representatives it has at many of it's bases. Unlike other companies, SAS has call centers from many of their stations in the US rather then other companies who choose to outsource to other call centers around the globe. SAS by doing this makes sure that it's customer database stays large and efficient.

Advertising and Public Relations [Chapter 17]

SAS strives to gain customers via it's world-wide reputation but also by advertising. SAS is advertised in many ways including internet advertisements and also through it's own customers. Since SAS manages many sites from small to mid-sized to large companies, many of those companies recommend SAS through their pages. SAS is also advertised through internet advertisement. For example, in certain searches in Google you could find SAS advertised on the side which you would then click to see what the software/service is all about. Many people would think because of the reputation of SAS they would not need to go as far as advertising through internet advertisements but it does help them gain a lot more customers.

As I mentioned previously, a lot of SAS customers advertise the service/software on their websites such as 1-800-flowers.com which is one of the e-commerce sites SAS manages. SAS has a great advertising/marketing plan when it comes to this because as they build their reputation and advertise their product, their client base becomes stronger. SAS itself manages 9 out of the 10 biggest media companies in the world.

Uniqlo Retail Store Experience [Chapter 15]

Since SAS is a software/service provided, for this chapter I decided to visit Uniqlo in SoHo, a brand of clothing which is expanding in NYC to a 34th and 5th Ave location, two major shopping districts. The address for Uniqlo in SoHo is 546 Broadway, New York, NY 10012. This Uniqlo will stay as the biggest store under it's brand.

As I entered the store, I was greeted by a employee in a friendly manner and told about a 20 percent sale on men jeans. As I walked around the first floor which seems to mantain organization and clean hardwood floors, you could see the sales associates constantly folding/organizing the clothes. As I went up the glass staircase, I was greeted by another employee who told me information about the shirts placed on a big table.

On the third floor as I browsed through the selection jeans, I was offered help again by being asked what size I was looking for. It was very busy at the time I was in the store but the employees there made sure the customers were getting help. Overall through my browse through of Uniqlo, I would say the customer service is great and the vibe of the store is good. It offers a clean and bright environmenT making it easy to find what you are looking for.

Consumer Decision Making [Chapter 6]

To SAS and business in general, it is good to know the consumer decision making process to make sure their company stays in a consistent pace to succeed. For a company like SAS, they need to make sure when a customer looks at their product that they're product has been shaped good for the time it is in. Especially in this time in technology where updates and operating system software is constantly evolving, SAS needs to make sure that their software stays updated so that it's compatible with the latest Windows operating systems, *NIX operating systems and of course Mac's.

Also for the SAS's company field of work, they need to make sure that their reputation stays at the top where right now ti currently is. They are the top statistical analytical statistical software in the world and with that, they need to make sure that the service they provide to every customer is good so that it's reviews stay up. Most of the time the customers review the software and with this other customers can know whether or whether not to purchase it. SAS has had no real problems with the quality of their service over the past four decades.

As I said earlier, as new operating systems comes out, SAS has to constantly update their software and making sure there software is secure and ready to be launched. SAS 9 will be coming out soon and this is said to be one of the more major updates of the software which will help it integrate more into the current operating systems.