Segmenting and Targeting Markets [Chapter 8]

SAS being the type of business it is uses different ways to using the segmentation strategy. It has a different way to use the surveying process such as each customer and busienss they help goes through they system, they can check what they have done that has shown to be the most effective helping their current customers and also helping future customers. basically, the company learns to progress as it goes along and has helped it developed over the past 30+ years. When reading about the different segmentations in the book and also through readings online, I could see how it really applied to the structure of SAS.

Income segmentation is definitely a big part of SAS because the financial progression within the company is evry important for it to stay effective. They have many of their company buildings scattered across the world and all of them require a lot of money to be kept at an effective environment and also a great environment for their employees which has helped it gain the #1 business to work in according to Forbes. From the salary the employees receive to the money that goes toward the company, the financial state of SAS is in a really good place as of this moment.

It also plays a big part toward price segmentation for the fact that it needs to make sure that it offers a cost to the customer and business that is affordable but at the same time make sure it applies to the income needs. SAS does try hard to work witht he customer to come up with an affordable price to help manage the company and also offer it's software. SAS definitely has offered great prices to customers as it still manages to stay on top as the top statistical analytical software and service in the world.