Monday, September 26, 2011

Developing a Global Vision [Chapter 5]

SAS has always had a great global vision which has been built off their reputation for the past 4 decades. The management and programs they offer to companies is not just limited to the United States of America, it's all over the world in places from New Zealand to Spain. The market SAS contains is so wide because of the programs it has to offer for small to big businesses that it can help any type of business globally. It's helped coalitions like the Loyalty New Zealand and Indigo, one of Canada's largest book retailers.

On this page on the SAS Official Website, you can see the companies world-wide that SAS has helped out:
http://www.sas.com/success/indexByIndustry.html

SAS also offers careers worldwide and has garnished a great reputation for it


From (http://www.sas.com/jobs/global/index.html)
"We're looking for people like you – people who are intent on using their creative and technical talents to produce and deliver the software for tomorrow.
At SAS, you will be a valuable part of a diverse and dynamic company that has been globally recognized as an employer of choice.
With more than 50,000 customer sites worldwide in over 100 countries – including 90 of the top 100 companies on the 2011 FORTUNE Global 500® list – SAS is the world's largest privately held software company. That means we don't answer to Wall Street. We answer to our customers – and our employees."

Monday, September 19, 2011

The Marketing Environment [Chapter 4]

SAS being such a power-force for statistically managing companies has a big target market because they look to help and offer their software to any customer range, from small companies to big companies. SAS offers software to small companies to help them find new sources of revenue and minimize their operating costs. And on the other hand, SAS is helping bigger companies as well such as Confused.com (http://www.sas.com/news/preleases/confused.comUK.html).

"Confused.com, a leading UK price comparison site, has selected SAS®, the leader in business analytics  software and services, to support continued growth through better understanding and segmenting of its millions of customer contacts. Using SAS Analytics, Confused.com will improve customer insight and make more targeted and relevant contact with them, thereby increasing the number of new customers and improving customer retention. The company will be able to open up additional marketing channels, optimise marketing campaigns and work towards providing online product referrals."

Basically SAS is aiming to help all companies from small to midsized to large companies. They're software system is so complex, it can be modified to conform to the needs of a company. SAS has helped small companies such as TrueCar where Scott Painter, the CEO has said "We work with a lot of data, and we need to analyze it quickly and effectively. SAS helps us do all that very efficiently." It's even helped Colleges like Oklahoma City Community College where Stu Harvey, a Execute Director said "The real value comes when you are empowering people with data to make efficient, effective decisions earlier."

SAS aims to help all types of companies within their different sections.