The Marketing Environment [Chapter 4]

SAS being such a power-force for statistically managing companies has a big target market because they look to help and offer their software to any customer range, from small companies to big companies. SAS offers software to small companies to help them find new sources of revenue and minimize their operating costs. And on the other hand, SAS is helping bigger companies as well such as Confused.com (http://www.sas.com/news/preleases/confused.comUK.html).

"Confused.com, a leading UK price comparison site, has selected SAS®, the leader in business analytics  software and services, to support continued growth through better understanding and segmenting of its millions of customer contacts. Using SAS Analytics, Confused.com will improve customer insight and make more targeted and relevant contact with them, thereby increasing the number of new customers and improving customer retention. The company will be able to open up additional marketing channels, optimise marketing campaigns and work towards providing online product referrals."

Basically SAS is aiming to help all companies from small to midsized to large companies. They're software system is so complex, it can be modified to conform to the needs of a company. SAS has helped small companies such as TrueCar where Scott Painter, the CEO has said "We work with a lot of data, and we need to analyze it quickly and effectively. SAS helps us do all that very efficiently." It's even helped Colleges like Oklahoma City Community College where Stu Harvey, a Execute Director said "The real value comes when you are empowering people with data to make efficient, effective decisions earlier."

SAS aims to help all types of companies within their different sections.